26 Nov 26.11.2019 – 13:30-18:00 – BUSINESS OPPORTUNITIES IN THE BRAZILIAN MARKET
An overview on how to navigate the Brazilian Market
The Brasilea Foundation, in cooperation with Switzerland Global Enterprise (S-GE), invites interested companies to the event taking place on November 26th 2019 in Basel to get to know more about the potentialities of the promising Brazilian market.
After the election of a new government in October 2018, Brazil is more open for business again and this time companies from different sectors will have the opportunity to showcase their experience, their know-how and their excellence.
With a series of structural changes in the pipeline including a tax simplification and a pension reform, the new government aims to tackle the historic hurdles that prevented the Brazilian economy to grow freely. Despite the slow signs of recovery (GDP is expected to grow by 0.9% in 2019); these changes are setting a new and solid base upon which the companies can plan their entrance in this promising 200 million consumer market.
Recently, the country financial risk hit the lowest grade since 2013, reflex of the restructuring of the once bureaucratic business environment. Other measures include the reduction of import duties for several products and the signing of important free trade agreements with the European Union and EFTA.
Brazil is becoming less complicated and more open to the world.
As the economic outlook improves, the population tends to have higher disposable income and the country tends to attract more investments, prompting the economic gears towards a higher sustainable growth.
The event offers you a comprehensive overview of the Brazilian market. What should you know when it comes to your internationalization project and planned market entry? What is the economic and political outlook into the Brazilian market? Which opportunities does the market offer for Swiss companies? You will also learn from Swiss companies, that have already entered the market about their experience and lessons learned. The event will be rounded off with a networking aperitif, providing the ideal platform to exchange ideas and make new business contacts.
| DATE | |
| TARGET AUDIENCE | CEOs, Business Development Managers, Sales Managers, Export Managers, Persons interested in Latin America |
| ORGANIZER | Brasilea Foundation and Switzerland Global Enterprise |
| EVENT LANGUAGE | English |
| COST OF PARTICIPATING | Free of charge |
| COUNTRY EXPERTS | Fabio Speciale, Switzerland Global Enterprise, Senior Consultant South America |
| SPEAKERS |
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PROGRAM, TUESDAY 26TH NOVEMBER 2019
ǀ REGISTRATION & COFFEE
ǀ WELCOME & INTRODUCTION
- Prof. Dr. Thomas Bürgi, President of the Board, Brasilea Foundation
- Mr. Fabio Speciale, Senior Consultant South-America, Switzerland Global Enterprise
- Mr. Daniel Faust, Director, Brasilea Foundation
ǀ SWISS BRAZILIAN ECONOMIC RELATIONS & PERSPECTIVES
ǀ DO’S AND DONT’S IN THE BRAZILIAN MARKET / CULTURAL ASPECTS
ǀ IMPORTING INTO BRAZIL AS A MAJOR CHALLENGE FOR SWISS COMPANIES – SOLUTIONS BY DHL
- Mr. Michael Indlekofer, Director Marketing & Sales Switzerland, DHL Logistics (Switzerland) Ltd.
- Mr. Jean Simsariyan, Trade Lane Specialist Brazil, DHL Logistics (Switzerland) Ltd.
ǀ COFFEE BREAK ǀ COMPANY TESTIMONIALS
- Mr. Stefan Jenni, Chief Operating Officer, Banco Itaú (Suisse) SA
- Mr. Marc Viardot, Managing Director Central European BU and Director Marketing & Products, Laufen Bathrooms AG
- Ms. Daniela Felipucci, Vice President and Head of Global Medical Education, Neodent/Straumann
ǀ Q&A ǀ NETWORKING APERITIF
REGISTER NOW
The Brasilea Foundation, in cooperation with Switzerland Global Enterprise (S-GE), invites interested companies to the event taking place on November 26th 2019 in Basel to get to know more about the potentialities of the promising Brazilian market.